GTM Recruitment: Our Expertise
GTM, or go-to-market, covers the functions responsible for taking products to market, winning customers, growing revenue and building lasting customer relationships.
RLM Recruit specialises in recruiting these commercial and customer-facing professionals for software and software-led technology businesses.
Sales Recruitment
We recruit sales professionals responsible for generating opportunities, winning new business and delivering revenue.
Roles include:
• Business Development Representatives (BDRs)
• Sales Development Representatives (SDRs)
• Business Development Managers
• Account Executives
• Mid-Market and Enterprise Sales professionals
• New Business Sales Managers
• Sales Directors and Heads of Sales
We consider relevant factors such as product experience, customer profile, sales cycle, deal size, targets and demonstrated performance.
Account Management Recruitment
Account Management professionals help protect and grow existing customer relationships.
Roles include:
• Account Managers
• Strategic Account Managers
• Enterprise Account Managers
• Key Account Managers
• Account Management Leaders
We focus on experience in customer retention, relationship development, account planning, renewals and revenue growth, depending on the position.
Customer Success Recruitment
Customer Success teams help customers achieve value from the products they buy, supporting adoption, retention and expansion.
Roles include:
• Customer Success Managers
• Senior Customer Success Managers
• Enterprise Customer Success Managers
• Customer Success Team Leaders
• Heads of Customer Success
• Customer Success Directors
The right profile depends on the business model and whether the position focuses on adoption, retention, renewals, expansion or a combination of these responsibilities.
Alliances & Partnerships Recruitment
Partnerships can be an important route to market for software and technology businesses.
Roles include:
• Partner Managers
• Channel Account Managers
• Alliance Managers
• Strategic Partnerships Managers
• Partner Development Managers
• Heads of Partnerships
• Alliance and Partnership Directors
We look at experience in partner recruitment, relationship management, joint business planning, partner-sourced revenue and developing productive commercial relationships.
Pre-Sales Recruitment
Pre-Sales professionals connect customer requirements with the value and capabilities of a product or solution.
Roles include:
• Pre-Sales Consultants
• Sales Engineers
• Solutions Consultants
• Solutions Engineers
• Solutions Architects in customer-facing commercial roles
• Pre-Sales Managers
• Pre-Sales Directors
Our focus is on commercially aligned, customer-facing Pre-Sales and Solutions roles within software and technology, rather than general technical recruitment.
Marketing & GTM Recruitment
Marketing and GTM teams help businesses reach the right audiences, generate demand and support commercial growth.
Roles include:
• Demand Generation Managers
• Field Marketing Managers
• Product Marketing Managers
• Growth Marketing Managers
• Marketing Directors
• Heads of Marketing
• GTM Managers and Leaders
The relevant experience depends on the company's route to market, customer base, growth stage and marketing structure.
GTM & Commercial Leadership Recruitment
Leadership appointments can shape a company's sales strategy, market entry, team structure and revenue performance.
Roles include:
• Chief Revenue Officers (CROs)
• Chief Commercial Officers
• Sales Directors
• Commercial Directors
• Heads of Sales
• VP Sales
• Heads of Customer Success
• Heads of Partnerships
• Other senior GTM functional leaders
We consider leadership experience in context, including the business stage, team size, market, commercial objectives and scope of responsibility.
The Markets We Serve
Our GTM recruitment focus covers software and software-led technology businesses operating in:
• SaaS and Software
• Cybersecurity
• ERP and Business Software
• AI
• Data & Analytics
• Digital Transformation
We also work with relevant technology consultancies, systems integrators, software resellers, demand generation companies and outsourced sales organisations.
Need help with a specialist hire?
If you're recruiting for a GTM role and need someone with a particular market, product or customer background, let's discuss the requirement.
